Privacy & Security

OUR COMMITMENT TO YOUR PRIVACY
Your privacy is non-negotiable. This policy clearly outlines how TruLife Labs handles your personal information—because trust is everything, and you deserve complete transparency about your data.

Here’s what you’ll discover: (a) what information we collect and why; (b) how we gather it; (c) how we use and share it responsibly; (d) how we protect it with industry-leading security; and (e) your powerful rights regarding your privacy.

This Policy does not apply to the practices of companies that TruLife Labs does not own or control, or to people that we do not employ or manage.

This Privacy Policy supersedes all prior versions and sets forth the data privacy practices of TruLife Labs LLC (“TruLife Labs,” “we,” “us,” or “our”) and applies to visitors and users (“consumers” or “you”) of our websites trulifelabs.com, and other online applications owned and operated by us now and in the future, as well as to our consumer data practices more generally. So even if you have not visited our website or interacted directly with us, you may be entitled to some or all of the protections contained below, such as if you provided your information to us through a third-party or we otherwise collected or processed your data on behalf of someone else. This policy also applies to certain individuals we interact with over the phone, including our existing business prospects and clients. This policy does not apply to any third-party websites we may link to, and we assume no responsibility or liability regarding the same.

Our websites may at times record your interactions with it, including for example your interactions with our online consent/opt-in forms and any future webchat features. Do not make any use of our sites if you do not consent for us to engage in this practice. Our websites currently lack the functionality to recognize “Do Not Track” browser signaling.

We adopt this policy to comply with state data privacy statutes, most of which are relatively new. This policy is intended to comply with the California Consumer Privacy Act of 2018 (“CCPA”), as amended, and other U.S. state data privacy laws in CO, CT, DE, IN, IO, KY, MD, MN, MT, NE, NH, NJ, OR, RI, TN, TX, UT and VA. Nothing herein may be construed as creating any obligations for us beyond what is required by the law.

Disabled users who need these disclosures presented in an alternate medium, may contact us at the email address or telephone number listed further below.

YOUR RIGHTS AS A CONSUMER
Depending upon where you live and as more fully explained below, you may have significant rights related to the privacy of your personal information, including:
· Right to access your data.
· Right to correct your data.
· Right to have your data deleted.
· Right to opt-out of certain forms of processing of your data.
· Right to portability of your data.
· Right to opt-out from the sale of your data.
· Right to opt-in for certain sensitive data processing.
· Right against certain forms of automated decision-making about your data.
· And, in California, the right to bring a private action to protect your data from certain data breaches.

MARKETING COMMUNICATIONS & CONSENT
When you share your contact details with us, you’re giving TruLife Labs and our partners permission to reach out via email, phone, and text with offers and product updates. We may use automated systems for this. Important: You don’t need to opt-in to make a purchase—feel free to call us directly at 1-844-474-3163. You can opt-out anytime. Standard rates apply, and calls may be recorded. By choosing electronic communications, you agree to receive documents digitally. Want paper copies or to withdraw consent? Email us at [email protected].

PROTECTION OF MINORS
This site is for adults only—18+ required. We never intentionally collect data from minors. If you’re under 18, please exit now and don’t submit any personal information.

NEW JERSEY & WEST VIRGINIA PUBLIC SERVICEMEMBERS
We value the privacy of public service members and do not publish or otherwise make available the information related to the same to the public. If you are a public servicemember in New Jersey or West Virginia, including for example a current or retired New Jersey or West Virginia judge, prosecutor or police officer, do not submit any private, non-public contact information to us, directly or indirectly. You agree that, to the extent your non-public contact information is protected by “Daniels law,” you will exercise your right to opt-out (a non-disclosure request) only by emailing your request to [email protected] and you will allow us a reasonable period to recognize and honor your request.

HOW WE COLLECT YOUR INFORMATION
We collect data when you browse, register, or buy—always stored securely and accessed only by authorized personnel. Everything we gather helps us serve you better and personalize your experience.

ACCOUNT REGISTRATION
To process orders and provide excellent service, we need basics: name, shipping address, zip, phone, email, and payment info. This data helps us recognize you, speed up checkout, and personalize your experience every time you visit.

COOKIES
Cookies are small data files stored on your device that help us remember you and improve your experience. Note: Our site may not recognize all “do-not-track” browser signals.

LOG FILES
We automatically log browser data—IP addresses, cookies, pages visited—to analyze trends, improve the site, and understand user behavior. This data is aggregated and not linked to your personal identity.

INFORMATION FROM OTHER SOURCES
We sometimes receive data from third parties to enhance personalization—better recommendations, targeted offers you’ll actually want. We also get updated shipping info from carriers to keep our records accurate and ensure smooth deliveries.

USE OF INFORMATION
We use your data to: Build features that make shopping easier and faster. Improve marketing, analyze site usage, and customize content to match your interests. Deliver better support and notify you of new products and special offers. Resolve disputes, troubleshoot issues, and enforce our terms. We may examine user data to identify duplicate accounts or resolve problems across our platform.

SHARING OF INFORMATION
We use your contact info to send you selected offers via email, mail, phone, and text. We may also sell or rent aggregated data and user information (name, address, phone, payment details) to marketing partners. Want us to stop sharing your info? Contact our support team.

We may disclose your information when required by law, government request, to protect our rights/property, or to enforce our terms. If TruLife Labs is acquired, your data may transfer to the new owner as part of the business assets.

USE OF DATA COLLECTED
We use your data to personalize your experience, show you relevant content, and send you info about products and partner offers. We also use it for site improvements, analytics, marketing, SMS alerts, and advertiser feedback. Your info may be added to our databases for future contact via phone, text, email, or mail about updates, new products, events, or order status. By using this site, you agree we can contact you this way—even if you’re on a do-not-call registry.

SMS OFFERING AND OPT-OUT RIGHTS
By completing or submitting a complete or partial registration form, you are consenting to receive SMS offers and other information from us on your wireless telephone. You understand that your wireless carrier’s standard charges and rates apply to these messages. You may opt-out of future SMS marketing by replying “STOP”, “END”, or “QUIT”.

AGENTS
We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and e-mail, removing repetitive information from member lists, analyzing data, providing marketing assistance, processing credit card payments, and providing member services. They have access to personal and Sensitive Information needed to perform their functions, but may not use it for other purposes.

SPECIAL OFFERS AND ANNOUNCEMENTS
Active customers and former customers will occasionally receive information on products, services, special deals, and a newsletter.

SECURITY
TruLife Labs takes every precaution to protect our users and members Sensitive Information, both online and offline. Your Sensitive Information is password-protected for your privacy and security. Sensitive Information is encrypted and is protected online with the best encryption software in the industry - SSL.

Sensitive Information is also protected offline in our offices. Only employees who need the information to perform a specific job (for example, a billing clerk or member services representative) are granted access to Sensitive Information. Furthermore, all employees are kept up-to-date on our security practices and changes in those practices. Finally, the servers that we store Sensitive Information on are kept in a secure environment. If you have any questions about the security at our website, you can send an email to us using TruLife Labs online contact form.

OTHER SITES
TruLife Labs forwards users and members to other sites. Please be aware that TruLife Labs is not responsible for the business and privacy practices of these other sites. We encourage you to be aware of this when you leave our site and to read the legal notices and privacy policies of each and every website you visit.

CORRECTION/UPDATING PERSONAL INFORMATION
If a member’s personal information changes we will endeavor to provide a way to correct or update that members personal data provided to us. Visit our Customer Care section to update.

NOTIFICATION OF CHANGES
If we decide to change our Policy, we will post these changes on our Homepage or provide other notification of our revised Policy so our users and members are always aware of what information we collect, how we use it, and when we disclose it.

CHILDREN’S ONLINE PRIVACY PROTECTION
TruLife Labs serves general users of the World Wide Web. We support and comply with the Children’s Online Protection Act (COPPA) and we do not knowingly collect information from children under the age of 13, nor do we share such information with third parties. Children under the age of 18 may use TruLife Labs only with the involvement of a parent or guardian.

SPECIAL NOTIFICATION FOR CALIFORNIA RESIDENTS, YOUR CALIFORNIA PRIVACY RIGHTS
Individual customers who reside in California and have provided their personal information to TruLife Labs may request information about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us using TruLife Labs online contact form. Within thirty days of receiving such a request, we will provide a list of the categories of personal information disclosed to third parties for third-party direct marketing purposes during the immediately preceding calendar year, along with the names and addresses of these third parties. This request may be made no more than once per calendar year. We reserve our right not to respond to.